The clients own brand security system was not performing as well as they would have liked. A number of concept visuals were produced to highlight that pushing packaging design in a different direction would help.
Right from the start, ease of use, simple language and 'protecting what's important' became key considerations.
Experimenting with mixing technical with emotive imagery - and tessellating pack fronts!
Playing down the product shot in favour of emotive lifestyle shots and copy lines.
Keeping things REALLY simple, giving the brand a self-assured confidence when racked with competitors.