One of the UKs favourite high street food retailers partners with Ocado to make it's food offering available online for the first time.
First things first - concepts for presentation...
Photo styling - language and copy aside, the brief emphasised the celebratory nature of the campaign. We wanted standout, not bunting and streamers. It made sense to make use of the existing Ocado colour palette, but being conscious of the already extensive range of products that could potentially be in shot at any one time.
The campaign launch - print concepts, web, app, mobile and email comms.