A shopper campaign aiming to inspire shoppers during the Christmas & Easter buying seasons. Producing style guides and key assets, the focus was on hitting just the right balance of language and key inspirational imagery.
Cross selling point-of-sale and brand tie ins.
Developing a key visual style that would sit across both seasonal campaign periods.
Playing with simple, single word copy lines to support the key message... 'Simple' and 'Indulgent'.
Sweet. Tasteful. Honest.
Fun. Original. Stylish.
Playing with slightly different, more emotive lead lines.
More fun language to lead into the campaign line. 'Dollopy' is a word, right?