MULU Raw Chocolate work out of their 'creation location' in sunny (mostly!) Devon, UK. This project started when the brand was just an idea and still in the concept and planning stages of the owners. While the brief was loose, the nature of the brand threw up many creative possibilities. Here is some of the process we went through to create a brand identity and packaging range.
The natural, non-processed nature of the product was being talked about a lot so it seemed appropriate to play with the image of Mother Nature.
